I wouldn't suprise knowing that many Filipinos criticized the new brand or design of the Philippine tourism logo. The mere fact that it was conceptualize in Filipino would really make a big buzz in our country. We are aiming for foreigners to visit and have the look of our country, how beautiful the places we are promoting, how cheerful and hospitable Filipinos are, and offer them something unique and never-been-seen things in their life or atleast in their country of origin. And so how could we achive this goal if the words are not familiar to them or they never heard of it?
But hey, think of it Filipinos, the idea is not that really bad. Use of Filipino or tagalog words may create curiosity or interest to some foreigners.DOT is maybe right that some countries were using their own dialect in their logos or brand and i think no ones complaining about it. I didn't say that we must do it as well.What I'm trying to say is, let's make a try. Who knows it will create a positive outcome.
As you notice, most of foreign tourism logos don't really have a brand name or phrases on it. Just an artistic design and the name of country. Simple as it is. Some don't really use statement or phrases to brand their tourism. Simplicity is beauty. But i don't really give high credit to the ideas of DOT or kind of impress to their newly and suddenly scrap concept or brand. We may get ideas to others to come up something better but not to copy even portion of it because it would really create criticism and disapproval.
Now that the DOT was lambasted or castigated by different sectors and classes of our country, and then the news of resigning the undersecretary, what will happen now? Should the Filipinos will wait and see again what the DOT can offer or atleast cover up their mistakes? I don't know if it really come up to them (DOT) the idea of letting the people choose what they think is right and sound good. What I mean is by instead spending lots of money in hiring designers and letting only few people to select what is the best, why not let the masses do the art and let them do the selection. DOT can launch an online art competition for the logo as well as brand name or phrases or any suggestion anyone think appropriate to represent the country. In this way, they could get lots of ideas and concept which maybe better than what their designer created. This is also a chance given to Filipinos to showcase their talents and creativity. DOT will just sort out, prejudge and do the elimination. And then let the people choose which they think is the best through online voting and let them give feedbacks, opinion or comments. And so when it will presented in public, and if people will react, at least they can now defend themselves and use the feedback to fight with criticism.
This is just my suggestion on this issue. But for me, I would rather give more attention to what our country could offer than this debating issue. Words of mouth is more powerful and effective than spending lots of million for promoting and advertising. Make our country clean and beautiful, peaceful and secure, accessible and organize, these should be given priority because first impression last and let the visitors do the promotion. Smile Filipinos....
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